| Major upgrade for AOL Video Search Engin |
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| Written by Administrator | |
| Thursday, 09 June 2005 | |
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Stingfish Inc, AOL's audio/visual search engine
operation is on the verge of announcing a tie up with
AtomFilms, CBSNews.com, Dow Jones'Marke*censored*ch, and
others to greatly enhance its access to audio and
visual indexed multimedia material.
Access to these companies' material is not new but the way it's being accessed is. The new arrangements will make finding material quicker and more precise but it will also mean the suppliers will have better control over what the search engine finds - they will be able to apply the metadata to ensure that any out of date material is ignored and the more recent or relevant content gets top billing. There's an index of over to 20 million pieces of streaming content and the Stingfish search engine will have direct links to all of them. When a searcher clicks on a result, two windows will open - one for the media format that streams the content, and another for the content provider's home page, which is now called a "daughter window." The real incentive for the content suppliers is the number of hits on their home pages from the daughter pages. Karen Howe, Singingfish vice president and general manager, pointed out that the rest of the multimedia suppliers will be working on the metadata for their content so that Stingfish will be able to get to that too. Those companies concerned include MSNBC, NPR, and Reuters which have been with Stingfish previously but there will be new ones to come on board too. With operating costs (bandwidth, data storage etc) easing its likely that a whole batch of multimedia operators will be able to make the investment necessary to take advantage of the opportunity. Reuben Dunn |
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