| Google Video Search at Start Line |
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| Written by Administrator | |
| Tuesday, 14 June 2005 | |
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A Google spokesperson has declined to comment on
reports that the search leader is on the point of
announcing a web-only video search service.
The service would allow searchers to access shorts
from a variety of sources but all of which will have
been specifically uploaded for the function.
It's
envisaged that items would include things like the
Star Wars spoofs and closed-captioned excerpts from TV
shows from the likes of CNN and PBS. The searcher will
be allowed a short - perhaps 10 second - preview free
and will then be redirected to the supplier's own
site, presumably with the option of taking the whole
piece and paying for it. The long term strategy will offer a premium video service allowing users to watch full length features streamed from the hosts' facility and Google are talking to major producers in Hollywood about links. The Google representative was unwilling to discuss details pointing out that there was still a lot of work to be done and a formal announcement might be a while away yet. Yahoo, Google's arch rival and biggest competitor in search technology already has a service in Beta stage and AOL is working on its Stingfish search engine to bring video clips to searchers. Amazon too have been looking at video search options for its A9 search engine. Google's income is highly geared to revenue from its search related advertising and it's assumed that this in another step in that direction. If Google can get the commercial advertising onto its site via streaming video, that would increase income exponentially. Reuben Dunn |
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